 Let`s talk about men complexion: define your face skin tone and color of your clothes
Added: 10/25/2005 |
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Men complexion definition, its colour management are the tasks, that hard to accomplish. There are
men, who are higly sensitive to their looks, who care a lot about
their face skin's shades and tones. Some men are very choicely, for some reason or other, to the right color of their clothes. More and more these days. That's the reason for clever businessmen to embark on marketing cosmetics to men.
Any man who pays sufficient attention to his appearance because of business appointments, everyday personal contacts and communications
has to care about cosmetics and even of ordinary make-up, so naturally
applied for ages by ladies.
The earliest known cosmetics come from the 1st Dynasty of Egypt (about 3100-2907 BC). Tombs of this era have yielded unguent jars, and from remains of later periods it is evident that the unguents were scented. Such preparations, as well as perfumed oils, were extensively used by both men and women to keep the skin supple and unwrinkled in the dry heat of Egypt. It is likely that the Jews adopted the use of cosmetics from the Egyptians, since references to face painting appear in the Old Testament. By the middle of the 1st century AD, cosmetics were widely used by the Romans, who employed kohl for darkening eyelashes and eyelids, chalk for whitening men complexion, rouge and depilatories (hair-removing preparations), and pumice for cleaning the teeth.
In the Middle Ages the Crusaders found cosmetics widely used in the Middle East for men complexion, and it was they who spread the use of cosmetics throughout Europe. The almost universal use of cosmetics in modern times has grown with the scientific study of the ingredients employed. This research was begun by the French in the 19th century, and led to the development of more and better cosmetics at low cost.
A large variety of cosmetics for
men complexion is generally available today. Cold cream is an emulsion of various oils and waxes and water; it is employed to cleanse and soften the skin. Various purpose-made moisturizers and cleansers are also available. Face powder and dusting powder, based on talcum (powdered magnesium silicate) and zinc oxide, are used to dry and give the skin a satin-like texture. Bath salts and other bath preparations combine water-softening agents such as sodium carbonate or borax with perfume; bath oils are also a popular skin-softening and perfuming aid. Nail polishes are lacquers or plastics available in many colours. Hair lotions and sprays are used to condition the hair, keep it in place, or make it glossy. In marketing cosmetics to men shampoos, soap or synthetic detergents, play a role.
Hair-colouring dyes, tints, and rinses, available in many shades and colours, are widely used cosmetic products. Henna is a vegetable dye, used for centuries to impart a red tint to the hair. Weak solutions of hydrogen peroxide are often employed as hair bleaches. For colouring the eyebrows and eyelashes, mascara is generally used. Different gels for eyes to remove the circles of dark-color and to make finally the last step with plumping up the powder for shine removing from oily skin of men complexion.
Marketing cosmetics to men requires some additional methods, efforts and ways of achieving it. Meny men think it shameful going to the cosmetics department at shops and to buy there powder, tonics or skin-tone cream. They are being scared to look like women. For that reason, skilled cosmetics managers and manufacturers consider marketing cosmetics to men as a promissing business. "Men beauty marketing" and its rules differ entirely from similar women cosmetic marketing rules. There exists an idea, that man is uncooth,tough by nature and consequently he requires rough things.
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